湖南省农业经理人企业管理与品牌营销培训班在长沙开班

Core Viewpoint - The training program for high-quality farmers in Hunan Province aims to enhance agricultural management and brand marketing skills, contributing to agricultural development and rural revitalization in the region [1][3]. Group 1: Training Program Overview - The training is organized by the Hunan Provincial Department of Agriculture and Rural Affairs, with support from the Hunan Longping Training Center and Jiangsu Agricultural and Forestry Vocational Technical College [3]. - The program lasts for 17 days and combines theoretical lectures, practical teaching, and online learning to meet industry needs [3]. - Course content includes policy interpretation, business management, legal regulations, brand IP creation, internet marketing, and live streaming setup [3]. Group 2: Practical Learning and Resources - Participants will visit benchmark enterprises and demonstration parks to learn advanced business models and brand-building experiences [3]. - The training incorporates online learning platforms like "Cloud Smart Agriculture," offering 24 hours of selected online courses to facilitate blended learning [3]. - A team of renowned professors, research experts, and practical mentors will lead the training, utilizing materials from the Ministry of Agriculture and Rural Affairs [3]. Group 3: Participant Profile and Expectations - A total of 50 participants, selected from 14 cities and states in Hunan, represent elite figures in agricultural production and market integration [4]. - Participants are seen as leaders in driving rural industry development and helping farmers achieve prosperity [4]. - There is a strong expectation among participants to gain substantial improvements in brand building and market expansion, aiming to share successful experiences with local farmers [4].