Sou Hu Cai Jing·2025-12-08 20:56Core Insights - The report analyzes the core value and influence of e-commerce rankings in consumer decision-making, highlighting that 30% of consumers pay attention to rankings while 76.56% believe rankings help find high-quality products and reduce purchase risks [1][7][9] - Over 90% of consumers are aware of ranking products, with 75.6% considering rankings as a significant factor in their purchasing decisions [12][23] - The report emphasizes the importance of building a three-way win ecosystem among users, brands, and the industry, with rankings simplifying decision-making and enhancing trust [1][14] Industry Insights - E-commerce rankings are becoming essential tools for consumers in a market with abundant but varied product quality, addressing the pain points of "not daring to buy" and "not knowing how to choose" [1][7] - The rankings serve as a "trust infrastructure" for e-commerce platforms, enhancing user trust and providing a fair display opportunity for quality products and brands [14][30] - The report indicates that the future of e-commerce rankings will focus on pure data evaluation and non-commercialization, evolving into a dual-interaction model that empowers brand innovation and optimizes user shopping experiences [1][30] User Insights - More than 80% of users actively follow rankings, with 52.2% prioritizing products marked with ranking labels [21][23] - Users increasingly view rankings as critical decision-making tools, with 54.6% of users preferring to check rankings when seeking high-quality products [26][27] - The report notes that 97.8% of users who have used the rankings intend to continue or increase their usage frequency in the future [28][29] Benchmark Insights - JD's ranking system (京东金榜) leads the industry in awareness, user experience, and satisfaction, with nearly 70% of users mentioning it first when asked about rankings [17][18] - The ranking system has established a reputation for quality through objective evaluation criteria, significantly enhancing consumer trust [33][34] - JD's ranking has evolved from a tool to a comprehensive guide for quality consumption, aiming to provide a trustworthy shopping experience for consumers [31][32]