Core Viewpoint - The term "活人感" (literally "the feeling of being alive") has gained significant popularity in 2025, reflecting a societal desire for authenticity and genuine emotional expression in a fast-paced, digital world [1][2][3] Group 1: Cultural Impact - "活人感" resonates with contemporary individuals facing burnout due to modern life's pressures, emphasizing a return to vitality and genuine human experience [1] - In the literary field, authors like Yu Hua and Mo Yan attract younger readers through relatable life details and humor, showcasing the appeal of "活人感" [2] - The success of animated films and stand-up comedy highlights the importance of real-life experiences in connecting with audiences, further promoting the concept of "活人感" [2] Group 2: Commercialization and Marketing - Various brands across industries, including film, fashion, and cosmetics, are adopting "活人感" as a marketing strategy, indicating its commercial viability [3] - The potential for "活人感" to be commodified raises questions about the authenticity of its expression, as it may become a calculated marketing tool rather than a genuine sentiment [3] - The rise of "活人感" serves as a reminder to appreciate the imperfections and raw edges of life, especially in an era dominated by AI and social media [3]
什么样的文艺质感更受青睐
Ren Min Ri Bao·2025-12-08 22:10