让正能量更强劲、主旋律更高昂 ——二〇二五媒体融合发展论坛发言摘编

Group 1 - The core idea emphasizes the transition from mere traffic acquisition to long-term user retention in cultural dissemination, highlighting the importance of emotional connection and depth in content [1][2] - Digital technology has transformed the logic of cultural content dissemination, enabling exponential reach but leading to fragmented attention and shallow engagement [1] - The process of retaining users is likened to "planting trees" rather than "picking fruits," focusing on building lasting relationships through meaningful content [1] Group 2 - The integration of technology in cultural dissemination is crucial, with a focus on creating immersive experiences through digital means, such as AI and interactive content [4][5] - The establishment of platforms that combine media and government services is being pursued to enhance public engagement and streamline information dissemination [3][9] - The development of a comprehensive media ecosystem is essential for effective communication, with an emphasis on collaboration and innovative content delivery methods [6][8] Group 3 - The importance of maintaining high-quality content and cultural integrity is stressed, as sacrificing quality for traffic can undermine long-term success [1][7] - Companies are encouraged to leverage mainstream media and digital tools to enhance brand visibility and user engagement, creating a strong foundation for growth [7][8] - The use of storytelling and visual elements in legal and cultural content is highlighted as a means to enhance audience connection and understanding [6][10]