Ford Motor(US:F) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-08 23:09Core Viewpoint - Ford has successfully integrated its sales and service operations in China within two months, allowing consumers to access the full range of Ford vehicles under one unified brand [1][2]. Group 1: Company Strategy - The establishment of Ford Automotive Sales Service Co., Ltd. aims to enhance operational efficiency by integrating network channels, marketing, sales management, and after-sales service for all passenger cars, pickups, and imported vehicles in the Chinese market [2][3]. - The transformation is driven by a sense of urgency, as Ford's CEO Jim Farley expressed concerns about the rapid development of the electric vehicle industry in China, emphasizing the need for Ford to adapt or risk its future [2]. Group 2: Product Launch and Marketing - At the Guangzhou Auto Show, Ford unveiled its new global brand proposition "Ready Set Ford" along with two strategic models: the all-terrain camping SUV Ford Intelligent Mustang and the dynamic sedan New Mondeo, with the Intelligent Mustang priced between 229,800 to 282,800 yuan [2]. - Since the company's establishment, five new vehicles have been launched, including special editions and new models, indicating a proactive approach to product introduction [5]. Group 3: Customer Experience and Brand Identity - The company aims to create an exceptional customer experience through channel integration and a focus on after-sales service, while also promoting a brand identity that resonates with Ford owners [4][5]. - The new slogan "放天性，去野行" (Let Nature Go, Go Wild) reflects Ford's commitment to aligning its brand image with consumer expectations in China [5]. Group 4: Market Positioning and Differentiation - Ford emphasizes its core strengths in performance, safety, and off-road capabilities, aiming to differentiate itself in a competitive market by focusing on quality rather than engaging in price wars [8][9]. - The company is committed to maintaining high standards in vehicle performance while integrating localized features tailored to Chinese consumers' needs [9][11].