影视消费之变：只因二次元正在掌握话语权

Core Insights - The article highlights the significant growth and market potential of the "ACG" (Animation, Comics, Games) and "pan-ACG" culture, showcasing the evolving consumer behavior and engagement of the audience in this sector [1][2][19] Group 1: Market Trends - The box office success of films like "Ne Zha" (154.46 billion) and "Big Fish & Begonia" indicates the strong purchasing power of the core ACG audience and the broader pan-ACG market potential [1][7] - The rise of dynamic comics and light narrative formats aligns with the fragmented viewing habits of ACG users, leading to significant viewership milestones, with some works surpassing 1 billion views [1][2] - The expansion of the audience from core fans to "light enthusiasts" reflects a shift in cultural consumption, with the Z generation becoming the primary consumer group [2][19] Group 2: Consumer Engagement - The audience's transition from passive consumers to active participants is evident, as they now have a voice in content creation and feedback, influencing character designs and storylines [12][16] - The data shows that the ACG audience's loyalty and willingness to spend on related products, such as merchandise and games, is substantial, with sales figures indicating a thriving market [9][11] - Events like the Shanghai Mid-Autumn CP exhibition demonstrate the community's dedication, with over 90% of female vendors self-funding their booths, showcasing their passion for the culture [9][11] Group 3: Co-Creation and Community - The concept of co-creation is central to the ACG ecosystem, where fans actively contribute to the development and evolution of IPs, enhancing their engagement and sense of ownership [12][16] - Real-time feedback mechanisms, such as bullet comments and social media interactions, allow fans to communicate directly with creators, fostering a collaborative environment [14][16] - The article emphasizes that the relationship between creators and fans has transformed, with mutual respect and shared passion driving the success of ACG content [19]