福特中国陈晓波：整合两大网络，再造一个福特

Core Insights - Ford's transformation in the Chinese market has been rapid, with the new Ford Automotive Sales Service Company officially starting operations on October 1, 2023, and completing the integration of sales and service functions within two months [1][2]. Group 1: Company Strategy - The establishment of the new Ford Automotive Sales Service Company aims to unify the management of all passenger cars, pickups, and imported vehicles in China, enhancing operational efficiency [2][3]. - The CEO of Ford, Jim Farley, expressed a strong sense of urgency regarding the rapid development of the electric vehicle industry in China, indicating that failure in this market could jeopardize Ford's future [2][3]. - The new global brand proposition "Ready Set Ford—放天性，去野行" was launched at the Guangzhou Auto Show, alongside two strategic models: the all-terrain camping SUV Ford智趣烈马 and the dynamic sedan new Mondeo [2][3]. Group 2: Leadership and Vision - Chen Xiaobo, the newly appointed president of Ford Sales Service Company, emphasized the need for a "system reboot" to realign the understanding of Ford's brand, product, and service philosophy among the team and dealers [1][5]. - The first major task after taking office was to unify the recognition of the brand among over 300 dealers, ensuring clarity on the product matrix and future actions [5][6]. Group 3: Product Development and Market Positioning - Ford aims to create a unique customer experience through channel integration and focus on user communities, aligning with the brand's new slogan [4][5]. - The company is committed to maintaining its core strengths in performance, particularly in chassis and off-road capabilities, while also integrating localized features tailored to Chinese consumers [9][11]. - Ford's approach to product development emphasizes quality and core capabilities rather than competing solely on price, aiming to meet the specific needs of discerning consumers [8][9]. Group 4: Future Outlook - A series of new products is planned for 2026, with the immediate goal of ensuring that the team and dealers are aligned for unified action [6][10]. - The Ford智趣烈马 has been well-received since its pre-sale, with significant customer interest indicating that the product is meeting market expectations [7][10].