称霸非洲市场的“隐形王者”：估值790亿，冲刺港股 IPO

Core Viewpoint - Transsion Holdings, known as the "King of African Mobile Phones," has submitted an IPO application to the Hong Kong Stock Exchange amid performance fluctuations and the need for new growth avenues, following its 2019 listing on the STAR Market in China [2] Financial Performance - In the first half of 2025, mobile revenue is expected to decline by 18.4% year-on-year to 26.093 billion yuan, with a gross margin dropping to 19.0% [2] - Revenue for the first three quarters decreased by 3.33% to 49.543 billion yuan, while net profit attributable to shareholders plummeted by 44.97% [2] - Despite a 22.6% year-on-year revenue surge in the third quarter, net profit still fell by 11.06% [2] - As of December 8, 2023, Transsion's A-share market capitalization is approximately 80 billion yuan [2] Market Position and Competition - Transsion's mobile phone shipments are projected to reach 201 million units in 2024, marking a historical high, with a global market share ranking third for five consecutive years [5] - In the African market, Transsion holds a 51% market share as of the third quarter of 2025, but its growth rate has slowed to 25% compared to competitors like Xiaomi and Honor, which have seen growth rates of 34% and 158%, respectively [6] - The competitive landscape in Africa has intensified, with rivals moving into the mid-range market segment, diminishing Transsion's previous advantages [6] Strategic Initiatives - Transsion is pursuing a dual listing to enhance its capital operations and expand into Southeast Asia and the "Belt and Road" markets [7] - The company is diversifying its business into energy storage, new energy vehicles, and smart home appliances, with significant R&D investments of 2.139 billion yuan in the first three quarters of 2025, a 17.26% increase [7] - The company aims to establish a dual-brand strategy in the energy storage sector and has launched personal and commercial electric vehicle brands [7] Transition Challenges - The mobile business still accounts for over 90% of revenue, and new business lines have yet to achieve scale [8] - Short-term efficiency improvements in the mobile segment through AI are unlikely, and the transition to new business areas will take time [8] - The upcoming IPO is seen as a means to raise funds and signal confidence in the company's transformation efforts [8]