xTool黑五网一销售额创新高，日GMV突破1亿元｜最前线

Group 1 - The core performance of xTool during the 2025 Black Friday and Cyber Monday shopping festivals showed a GMV growth of approximately 50% compared to the previous year, with a single-day GMV exceeding 1 billion RMB for the first time [1] - xTool has successfully transformed from a company primarily focused on STEAM education products to a direct-to-consumer brand specializing in laser and printing tools, highlighting significant growth from an annual sales of around 200 million RMB four years ago [1] - The company announced a strategic brand adjustment, integrating its Makeblock and Tongxin Zhiyu brands under the xTool brand, while retaining the product lines of Makeblock but simplifying the brand structure [1] Group 2 - The company emphasizes a mission to lower the barriers to creation and expand creative boundaries, focusing on meaningful actions that create value and solve problems, with innovation being a core aspect of its identity [2] - xTool differentiates itself through a "people-oriented" principle, aiming to provide users with a sense of achievement and pride in generating income for their families, while fostering mutually beneficial relationships with suppliers through cost reduction and efficiency improvements [2] - The company has set a standard for employees to prioritize "speed and quality" in their work, encouraging sufficient time for learning and practical application of artificial intelligence to maintain competitive advantages in technology and efficiency [2]