25亿北京户外新贵，到账7000万

Group 1 - The company Sanfu Outdoor has completed a fundraising round, with Chairman and General Manager Zhang Heng contributing approximately 73 million yuan [2] - Zhang Heng is the sole recipient of the issuance, with a final share price set at 9.39 yuan per share, resulting in approximately 70 million yuan received after expenses [3] - Following the fundraising, Zhang Heng's ownership in Sanfu Outdoor increased to 24.46%, up by 3.72 percentage points from before the issuance [3] Group 2 - Sanfu Outdoor's revenue for the first half of the year was 378 million yuan, with a net profit of approximately 16.82 million yuan [6] - The X-BIONIC brand contributed 140 million yuan in revenue, marking a 28% year-on-year increase, while the HOUDINI and CRISPI brands generated around 40 to 46 million yuan each, with HOUDINI seeing a significant growth of 187.87% [6] - The target consumer base for X-BIONIC is primarily in professional sports and urban outdoor functional areas, with a focus on skiing and urban outdoor activities [7] Group 3 - The company plans to enhance its marketing efforts following the fundraising, including upgrading the store image for X-BIONIC and increasing advertising on platforms like Douyin and Xiaohongshu [8] - As of June 30, X-BIONIC had 57 stores nationwide, and the company aims to reach a revenue target of 800 million yuan in 2024, with potential growth towards 1 billion yuan based on current trends [8]