CTG DUTY-FREE(SH:601888) Hai Nan Ri Bao·2025-12-09 01:57Core Insights - The transformation of Hainan's duty-free stores from mere shopping destinations to immersive consumer experiences reflects a significant shift in consumer behavior and expectations [1][2] - The integration of entertainment, culture, and shopping in Hainan's duty-free stores is attracting younger demographics and enhancing the overall visitor experience [2] Group 1: Consumer Experience - Tourists are now drawn to immersive spaces like "Sky Secret Forest" in CDF Haikou International Duty-Free City, which combines sound, light, and scenery to create a captivating environment [1] - The previous perception of duty-free stores as efficient but unexciting shopping venues has evolved into vibrant spaces where consumers can spend an entire day enjoying various activities [1][2] Group 2: Market Positioning - CDF Sanya International Duty-Free City is recognized as the first national 4A-level tourist attraction centered around duty-free commerce, featuring nearly 1,000 well-known domestic and international brands [2] - The presence of unique attractions such as the first Love Bear Café and the national debut of DIMOO enhances the appeal to younger consumers, encouraging them to engage with the space [2] Group 3: Economic Impact - The recent anniversary celebration of CDF Haikou International Duty-Free City showcased a carnival-like shopping experience, indicating a successful strategy to blend leisure and shopping [2] - The evolution of Hainan's duty-free stores is not only a consumer experience upgrade but also contributes to the vitality of the tourism and cultural consumption sectors in the context of Hainan's Free Trade Port development [2]