以管理输出推动商管规模增长 凯德投资推出两大商业新品牌

Core Insights - CapitaLand Investment launched two new commercial brands, "Raffles City·Jie" and "CapitaLand One Center," in Shanghai, marking its first foray into light-asset operational models in China [1][4] - The introduction of these brands enhances CapitaLand's commercial matrix, creating a multi-tiered product system that includes three categories and five brands, targeting specific scenarios and differentiated consumer needs [1][4] Brand Positioning - "Raffles City·Jie" is positioned as an urban-level complex located in core city areas, targeting middle to high-income consumers who seek quality of life [2][4] - "CapitaLand One Center" is designed as a regional shopping center situated in mature commercial districts, catering to new middle-class families and white-collar workers within a 3-5 km radius [2][4] Market Trends and Strategic Initiatives - The Chinese commercial real estate market is entering a phase focused on revitalizing existing assets and unlocking their value, which is expected to drive new demand [4] - CapitaLand's commercial management business aims for scalable growth through management output, becoming a new growth engine while maintaining steady growth [4] - CapitaLand signed a management contract with Wuxi Binhu Jianfa Group to develop the first "Raffles City·Jie" in Wuxi, and a memorandum of cooperation with Liangxi Technology City Group to explore potential projects in industrial park operations and property management [4] - The company is also launching two management output projects, "Bixiang Chuxiang" in Changsha and "Yiwei Lin" in Wuhan, which are its first non-standard commercial projects in China [4] - CapitaLand is expanding its management output projects in cities like Changsha, Wuhan, Ningbo, and Wuxi, with three projects expected to launch by 2026 [4] Consumer Behavior Insights - The Chinese consumer market is undergoing significant structural changes, with new consumption patterns reshaping the commercial ecosystem [5] - CapitaLand emphasizes consumer demand as the focal point of its operations, aiming to transform urban spaces into environments that resonate with consumer emotions and interests [5]