“冰雪经济”为冬季消费注入强劲动能 “冰雪+”多样化体验激活新引擎

Core Insights - The winter travel demand in China's civil aviation sector is significantly increasing, particularly due to the "snow holidays" announced in various regions, leading to a surge in flight bookings [1][3] Group 1: Flight Booking Trends - Flight bookings from Urumqi and Altay during the "snow holiday" period have increased by 45% and 48% respectively compared to the previous period [1] - Popular destinations for travelers from Urumqi include Sanya, Guangzhou, and Beijing, with ticket bookings to these locations more than doubling year-on-year [3] Group 2: Tourism and Attractions - Ticket bookings for scenic spots in Xinjiang have risen by 16% during the "snow holiday," with popular attractions including Sayram Lake and Kanas Scenic Area [5] - Ice and snow tourism destinations, such as glaciers and snow mountains, are gaining popularity, with ticket bookings for sites like Yala Snow Mountain and Karola Glacier also doubling year-on-year [7] Group 3: Hotel Reservations - Hotel bookings in Xinjiang's Bortala region have increased by over 80% from November to January, while other regions like Dandong and Yichun have seen a 30% rise in hotel reservations [9] Group 4: Local Tourism Initiatives - The local government in Xinjiang is promoting a new "ice and snow +" tourism model, introducing unique products for winter and spring tourism [14] - In Liaoning, ski resorts are integrating local customs and culinary experiences to enhance visitor engagement and encourage longer stays [15][19] Group 5: Winter Consumption Activities - In Yinchuan, multiple shopping districts are collaborating on winter promotional activities, offering a variety of consumer experiences and launching a plan to double consumption vouchers [20][22] - The city plans to implement 113 promotional activities this winter, aiming to stimulate economic growth through diverse consumption models [22]