深圳拿下亚马逊全球首发项目！本地入仓卖全球，明年3月开放

Core Insights - Amazon announced the establishment of its first Global Warehousing and Distribution (GWD) hub in Shenzhen during the 2025 Global Selling Cross-Border Summit, aiming to enhance logistics for Chinese sellers and facilitate their transition from "Made in China" to "Global Brands" [1][6] - The GWD is expected to reduce storage costs by 20% to 40% compared to traditional Amazon Warehousing and Distribution (AWD) methods, addressing challenges such as high overseas storage costs and complex logistics management [2][3] Group 1: GWD Overview - The GWD will allow sellers to store products locally and distribute them globally, simplifying supply chain management and reducing upfront inventory costs [2][3] - The GWD is part of Amazon's Next Generation Global Selling strategy, which aims to empower cross-border e-commerce businesses with advanced technology and operational capabilities [2][3] Group 2: Logistics and Supply Chain Enhancements - Amazon is expanding its global logistics network, including new shipping routes from China to the US, Europe, and the UK, and plans to add more shipping services by 2026 [3][4] - The company has invested over $100 billion in its global logistics network, which now covers over 200 countries and regions, with more than 800 billion items delivered through its Fulfillment by Amazon (FBA) service [4] Group 3: AI and Market Trends - Amazon is heavily investing in AI technology to enhance seller efficiency in product development, content creation, and advertising, with tools like the "Seller Assistant" [6] - The online retail sector is growing rapidly, with Chinese sellers experiencing a 15% sales increase in mature markets and 30% in emerging markets, indicating significant opportunities for growth [6][7] Group 4: Challenges and Opportunities for Chinese Sellers - Chinese sellers face challenges such as high overseas storage costs and complex logistics, particularly when entering emerging markets [7] - The introduction of GWD is seen as a systematic solution to these challenges, enabling sellers to leverage Amazon's global resources for brand development and market competitiveness [7]