透过税收数据看亮点！沉浸式、场景式、个性化、健康类……消费新热点持续涌现

Group 1 - The core viewpoint of the news is that consumer demand in China has been continuously released since 2025, driven by policies such as the trade-in of old consumer goods, leading to significant growth in sales across various sectors including home appliances and new energy vehicles [1][4]. - In the first 11 months of 2025, retail sales in the communication equipment sector, such as mobile phones, increased by 20.3%, while daily household appliances like refrigerators saw a 26.5% rise in sales revenue [4]. - The sales revenue from new energy passenger vehicles also showed a positive trend, with a year-on-year growth of 19.1% [4]. Group 2 - The cultural and tourism sectors have experienced robust growth, with sales revenue from artistic creation and performance, as well as film screenings, increasing by 15.6% and 19.1% respectively [6]. - The integration of cultural activities with the tourism industry has led to a surge in immersive and scenario-based tourism consumption, with travel agencies and related services seeing a 10.8% increase in sales revenue [6]. - The sales revenue from scenic spots and leisure sightseeing activities grew by 29.4% and 16.6% respectively, while the accommodation sector, particularly homestays, saw a 13.1% increase in sales revenue [6]. Group 3 - The sports and health sectors are also witnessing high consumer enthusiasm, with sports exhibition services and retail of sports goods increasing by 29.7% and 6.6% respectively in the first 11 months of 2025 [11]. - Health-related consumption has emerged as a new hotspot, with sales of health auxiliary treatment equipment and health consulting services maintaining double-digit growth [11]. Group 4 - The manufacturing sector is experiencing accelerated high-end development, with sales revenue in the equipment manufacturing industry growing by 8.3% year-on-year [11]. - Notably, sales revenue in the computer and communication equipment manufacturing sector increased by 12.3%, while the instrument and meter manufacturing sector saw a 10.3% rise [11]. - The implementation of large-scale equipment renewal policies has led to a 14.2% year-on-year increase in the procurement of automation equipment by manufacturing enterprises, indicating a faster pace of intelligent upgrades in the manufacturing industry [15].