XIAOMI(HK:01810) Cai Jing Wang·2025-12-09 05:14Core Viewpoint - Xiaomi is undergoing a series of personnel adjustments in its China operations, particularly in the mobile, automotive, and home appliance sectors, in response to recent performance pressures in the region [1][2]. Group 1: Personnel Adjustments - Wang Xiaoyan, Senior Vice President and President of Xiaomi China, has taken over as the General Manager of the Sales Operations Division 1, while Guo Jinbao has been appointed as the General Manager of Sales Operations Division 2, reporting to Wang [1]. - Zhang Jian, previously the General Manager of the Automotive Sales and Service Division, has been appointed as the new General Manager of the New Retail Division, with Xia Zhiguo taking over the Automotive Sales and Service Division [1][2]. - Several executives, including Liu Yaoping and Sun Hao, have been reassigned from their original positions, indicating a significant restructuring within the company [2]. Group 2: Performance Challenges - Sources indicate that Xiaomi's recent performance in the China market has been under pressure, with a slowdown in orders for automotive, mobile, and home appliance products, leading to inventory challenges [2]. - A Xiaomi dealer reported that external factors have caused a decline in orders, with some dealers resorting to selling inventory at lower prices to recover funds [2]. Group 3: Strategic Shift - A leaked notification from Wang Xiaoyan to dealers revealed that Xiaomi will shift its focus from "scale expansion" to "quality improvement" by closing underperforming stores to mitigate losses and concentrate resources on high-potential locations [3][4]. - The company has proposed optimizing the personnel structure of automotive stores from a "1+2+11" model to a "1+1+5" model to enhance operational efficiency [4]. Group 4: Store Closures and Financial Impact - Xiaomi plans to address low-efficiency and loss-making stores opened before January 1, 2025, with a projected closure of over 1,000 stores nationwide [4][5]. - The company will incur a one-time loss of approximately 27.26 million yuan to assist partners in reducing annual losses by over 72.46 million yuan [5].