响水大米、尔滨澡堂、镜泊湖瀑布跳水……黑龙江的火，不止在冬天

Core Insights - The "big snowman" in Harbin symbolizes the transformation and elevation of the ice and snow economy in Heilongjiang, serving as a significant emotional entry point for tourists and driving various industries such as accommodation, transportation, and entertainment [2][3] - The ice and snow economy is evolving from a seasonal attraction to a sustainable year-round tourism model, with a focus on extending visitor engagement beyond winter [2][3][8] Group 1: Ice and Snow Economy - The "big snowman" has grown from a 3-meter figure created by sanitation workers in 2019 to a 19-meter tall attraction, representing a significant upgrade in Harbin's winter tourism offerings [1] - The ice and snow economy has led to a collaborative development of tourism across all seasons, creating a sustainable tourism model that integrates various sectors [3][4] - The upcoming 2025-2026 winter season will feature hundreds of unique ice and snow activities, enhancing the full tourism chain from accommodation to entertainment [3][4] Group 2: Lifestyle and Cultural Changes - The local bathing culture in Harbin has modernized, with new facilities like the Haiyun Bath Center attracting over 50,000 visitors in six months, showcasing a shift towards high-quality service [4][5] - Agricultural products, such as Mudanjiang rice, have gained popularity among winter tourists, exemplifying the integration of agriculture with cultural tourism [4][5] Group 3: Visitor Demographics and Governance - There has been a noticeable increase in young and family visitors, with a shift from mere photo opportunities to deeper experiences and longer stays [5] - Governance improvements are being implemented to enhance the tourism experience, including better queue management and market regulation [5] Group 4: Summer Tourism Development - The summer tourism sector is emerging as a complementary growth avenue, with initiatives like the "Hundred Days of Summer Cooling Tourism" in Mudanjiang leading to significant increases in visitor numbers and spending [6][7] - The natural climate advantages of Heilongjiang, with average summer temperatures around 22.3°C, are being leveraged to attract tourists during the warmer months [7][8] Group 5: Year-Round Tourism Strategy - The success of the winter ice and snow economy is now driving summer tourism development, creating a year-round tourism strategy that includes cultural events and innovative products [8] - Heilongjiang is moving towards a model of "full-season operation," aiming to maintain tourist interest throughout the year by integrating seasonal attractions and enhancing service capabilities [8]