Core Insights - MINISO's innovative store concept, MINISO LAND, won the "Best New Store Concept Award" at the 2025 MAPIC Awards in France, outperforming flagship stores from DIOR and Flannels [1] Group 1: Store Performance - MINISO LAND is a strategic store type that promotes a shift towards an "immersive IP park" retail format [1] - In China, MINISO LAND has established 18 locations in major cities such as Beijing, Shanghai, and Guangzhou, with the Shanghai flagship store achieving over 100 million yuan in sales within 9 months and monthly sales exceeding 16 million yuan, setting a record for MINISO's global stores [1] Group 2: International Expansion - The overseas expansion of MINISO LAND is accelerating, with the first stores in Thailand and Australia becoming popular trend destinations among local youth [1] Group 3: Awards and Recognition - Another innovative store type, MINISO FRIENDS, recently received the prestigious Platinum Award at the 2025 London Design Awards [1] - Since the launch of the global flagship MINISO LAND store in Shanghai's Nanjing East Road in 2024, MINISO's "park series" stores have been expanding globally, leading a new wave of "interest consumption" trends [1]
击败DIOR旗舰店 MINISO LAND获国际大奖