凯德投资推出“来福士·界”和“凯德壹中心”两大新产品线
Bei Jing Shang Bao·2025-12-09 07:15

Core Insights - CapitaLand Investment has launched two new commercial brands: "Raffles City·Jie" and "CapitaLand One Center," targeting different consumer segments and enhancing its commercial portfolio [1] Group 1: Brand Positioning - "Raffles City·Jie" is positioned as an urban-level complex located in core city areas, aimed at middle to high-income consumers seeking quality lifestyle [1] - "CapitaLand One Center" is designed as a regional shopping center in mature commercial districts, catering to new middle-class families and white-collar workers within a 3-5 km radius [1] Group 2: Project Development - CapitaLand Investment has signed a management contract with Wuxi Binhu Jianfa Group to develop the first "Raffles City·Jie" in Wuxi, focusing on the "first store economy" and creating a relaxed, youthful, and thematic ecological consumption environment [1] - The first batch of non-standard commercial projects in China is set to open in the first half of 2026, including Bi Xiang Chu Xiang in Changsha and Yi Wei Lin in Wuhan [1] - CapitaLand has expanded its management output projects to seven in cities like Changsha, Wuhan, Ningbo, and Wuxi, with more projects in Shanghai, Jiangsu-Zhejiang, Central-Western regions, and the Greater Bay Area [1] Group 3: Retail Strategy - CapitaLand Investment currently manages 10,200 retail leases in China, covering over 4,600 brands, with a continuous expansion of its brand pool [2] - The company is actively introducing first stores, city first stores, and CapitaLand first stores to enhance its retail offerings [2]