苹果第六家北京门店落地大兴,北京首家融合通用设计与可持续理念
AppleApple(US:AAPL) Huan Qiu Wang·2025-12-09 07:31

Core Insights - Apple has officially opened its sixth retail store in Beijing, located in the Daxing District, which integrates universal design and sustainability principles [1][5] Group 1: Store Location and Accessibility - The Beijing Huiju store is strategically located with easy access to public transportation, including direct connections to Beijing Subway Line 4, and is only a 35-minute drive from Beijing Daxing International Airport [3] - This location aims to strengthen connections with the southern districts of Beijing and serve as a popular destination for local residents and tourists to explore technology and creativity [3] Group 2: Historical Context and Customer Engagement - Beijing is significant for Apple's retail operations in China, being the site of the first Apple Store in the Greater China region, which opened in 2008 [3] - The five existing Apple Stores in Beijing have collectively welcomed over 150 million visitors, establishing a vital link between Apple and Chinese consumers [3] Group 3: Store Features and Sustainability - The Beijing Huiju store is the third in the Greater China region and the first in Beijing to fully adopt universal design principles, ensuring accessibility for all customers [5] - The store operates on 100% renewable energy and utilizes sustainable materials, such as lightweight wood instead of traditional metal frameworks, to minimize its carbon footprint [5] Group 4: Product Offerings and Customer Experience - Customers can explore the latest Apple products, including the iPhone 17 series, iPad Pro, and MacBook Pro with the new M5 chip, as well as experience the Apple Vision Pro in a dedicated demonstration area [7] - The store offers free "Today at Apple" sessions covering various topics, including photography, video creation, and programming, with options for group bookings to enhance collective creativity [7]

苹果第六家北京门店落地大兴,北京首家融合通用设计与可持续理念 - Reportify