免签+直航，“增长最快的市场就是中国”

Core Viewpoint - Oman is enhancing its tourism ties with China to attract more Chinese travelers, showcasing its diverse tourism resources and exploring collaboration opportunities with Chinese travel agencies [1][3]. Group 1: Tourism Market Potential - China is identified as one of the fastest-growing tourism markets globally, characterized by high spending power and a demand for experiences that blend natural landscapes, cultural depth, and authentic experiences [3]. - The number of international tourists entering Oman from China has increased by 272% in 2023, attributed to Oman's rich and diverse tourism offerings [3]. Group 2: Unique Selling Points of Oman - Oman boasts a variety of attractions, including UNESCO World Heritage sites, luxury resorts, and natural landscapes such as beaches, deserts, canyons, and mountains, appealing to different types of travelers [4][3]. - Oman's commitment to sustainable tourism aligns with Chinese travelers' values for responsible travel, offering high-quality service experiences while preserving natural heritage [3]. Group 3: Travel Facilitation Measures - Oman has implemented several tourism-friendly policies, including a visa waiver agreement with China, simplifying travel procedures for visitors [6]. - The launch of a direct flight from Beijing to Muscat by China Eastern Airlines on November 30, 2023, enhances travel convenience, reducing travel time to under 10 hours and eliminating the need for layovers in other cities [6][7]. Group 4: Future Prospects - The opening of the direct flight route is expected to significantly boost the number of Chinese tourists visiting Oman, facilitating cultural exchange and economic growth [7]. - Oman aims to attract a diverse range of tourists through this new air route, enhancing its global tourism influence while ensuring sustainable growth in its tourism sector [7].