3 6 Ke·2025-12-09 07:53Core Insights - The mobile game market in November 2025 showcased a diverse range of popular titles, with classic IP adaptations gaining significant traction and established products experiencing renewed growth driven by quality content [1] Download Rankings - The top three games in the download rankings were "Delta Operation," "Valorant: Source Action," and "Honor of Kings" [1] - Six new games entered the download rankings, with "Battle Heroes," "Jing·Jie: Blade Sound," and "Dawn of the Wasteland" being notable new releases [1] - "Jing·Jie: Blade Sound," a 3D action mobile game based on the popular anime "BLEACH," achieved a strong performance, reaching the top 12 in the download rankings shortly after its release [1][3] - The game had over 15 million pre-registrations, indicating strong IP appeal and player interest [1] Game Features and Innovations - "Jing·Jie: Blade Sound" is noted for its high fidelity to the original anime, with a focus on storyline, art style, and character abilities [3] - The game features a unique combat system that allows for skill combinations and recreates iconic battles from the anime, enhancing player engagement [3] - "Dawn of the Wasteland," a survival building game, also performed well, entering the top 17 of the download rankings with over 8 million pre-registrations [4] - The game emphasizes a low barrier to entry for players, allowing for quick immersion in survival mechanics [4][6] Revenue Rankings - "Honor of Kings" and "Delta Operation" topped the revenue rankings, with "Endless Winter" rising to third place [4] - Six new titles entered the revenue rankings, including "Honkai: Star Rail," "Arknights," and "QQ Dance" [4] - "Honkai: Star Rail" achieved a notable rise to the top 12 in revenue rankings following the release of its 3.7 version, which included new characters and engaging events [7][9] Player Engagement and Marketing Strategies - The 3.7 version of "Honkai: Star Rail" featured a new character and various promotional activities that significantly boosted player engagement [9] - "Light: Encounter" saw a substantial increase in revenue due to recent content updates and events, including a Halloween-themed activity and a collaboration with "Werewolf" [10][12] - The game has also expanded its cultural reach through cross-media projects, including an animated film that enhances its IP influence [12][19] Market Trends - The November rankings reflect a trend towards deep content innovation and refined operations as key drivers of growth in the competitive mobile gaming market [19] - The majority of games in the rankings were action-oriented, with Tencent and NetEase being the leading publishers [19]