建发房产发布全新灯塔力作建发·海耀

Core Insights - Jianfa Real Estate Group held a product launch event in Chengdu, showcasing its "Lighthouse Strategy," customer maintenance system, high-end property service system, and the comprehensive value of the Jianfa·Haiyao project [1] Group 1: Lighthouse Strategy - The "Lighthouse Strategy" aims to establish Jianfa Real Estate as a century-old enterprise capable of navigating through cycles, focusing on high-end product expression and long-term development [2] - The strategy emphasizes four pillars for high-end products: physical space, operations and services, community, and spiritual pursuit, all of which are essential [2] Group 2: Customer Maintenance System - Jianfa Real Estate introduced the "Constant Companionship, Customer First" customer maintenance system, creating a closed-loop process from land acquisition to product delivery and living experience [3] - The company has collected 212,000 survey responses and conducted approximately 2,200 one-on-one interviews, with an average interview duration of 2.8 hours per household [3] - This approach reflects a commitment to customer value and provides a scientific basis for product and service iteration [3] Group 3: High-End Property Service System - Jianfa Property Service Group launched the upgraded "Zhenxiang+" high-end property service system, focusing on seven key aspects: safety, longevity, prestige, intelligence, livability, all-age, and social interaction [4] - The service system includes a long-term support mechanism and a "1+3" team configuration for comprehensive service coverage [4] Group 4: Jianfa·Haiyao Project - The Jianfa·Haiyao project emphasizes a design philosophy centered on harmony with nature and aims to create a home that people want to return to every day [5] - The project features a unique layout that maximizes light, views, and privacy, with a focus on a "three-separated movement line system" for different household activities [5] Group 5: Future Trends and Strategic Insights - The event included insights from Tsinghua University on the long-term trends in real estate, emphasizing the need for a service-oriented approach in high-end living [6] - Jianfa Real Estate's "Lighthouse Strategy" and product systems reflect its deep thinking in the current market environment, aiming to be an industry leader through continuous innovation [6]