Zhong Guo Jing Ying Bao·2025-12-09 08:10Core Insights - The life insurance industry is shifting focus towards participating insurance products in response to declining interest rates, with a significant increase in the launch of such products [1][2] - New business premium growth for participating insurance is projected to reach nearly 2 trillion yuan from 2025 to 2027, becoming a key growth driver for the life insurance market [1] - Xinhua Insurance has demonstrated strong performance in the participating insurance market, maintaining competitive dividend levels despite low interest rates [1][2] Industry Trends - As of late 2025, the dynamic adjustment mechanism for the predetermined interest rate in life insurance will be implemented, marking the entry of insurance products into the "1" era [2] - Participating insurance offers a dual-layered return structure, combining guaranteed benefits with variable dividends based on the insurer's investment performance, aligning with consumer needs for long-term savings and retirement planning [2] - Xinhua Insurance reported a 24.9% year-on-year increase in premium income from participating insurance in the first half of 2025, with over 70% of new business from individual channels being participating insurance [2] Performance Metrics - The average dividend realization rate for participating insurance in 2024 is approximately 54%, with a median of 50%, indicating the importance of this metric for consumers [3] - Xinhua Insurance's participating insurance products have shown exceptional performance, with 56 out of 59 products achieving a dividend realization rate of 100% or more, and an average of 152% [3] Product Launches - In the second half of 2025, Xinhua Insurance launched three flagship participating insurance products aimed at wealth inheritance, quality retirement, and high-age coverage, which have been well-received in the market [4] Investment Strategy - Xinhua Insurance has achieved an annualized total investment return rate of 8.6% in the first three quarters of 2025, leading the industry, with a comprehensive investment return rate of 6.7% [5] - The company emphasizes a long-term value investment approach, focusing on low-volatility and absolute return investment assets, while actively participating in projects that support national strategies and new productive forces [6][7] Customer-Centric Products - The newly launched "Shengshi Glory Celebration Edition" participating insurance product offers stability, flexibility, and quality dividend accounts, catering to consumer needs for secure and growth-oriented asset allocation [10] - This product integrates a comprehensive service system, providing clients with access to high-quality medical resources, wealth inheritance, and lifelong solutions, showcasing Xinhua Insurance's commitment to creating long-term value for customers [11]