从合肥走向世界,洽洽如何以“新鲜”战略赢得全球市场

Core Insights - Qiaqia has grown alongside Hefei, becoming a significant player in the food industry and earning recognition for its quality and innovation [1][3][4] Group 1: Company Growth and Development - Qiaqia has been a benchmark enterprise in Hefei, witnessing the city's rapid development and contributing to its reputation as a center for the nut and snack industry [1][3] - The company has benefited from Hefei's supportive policies and improved business environment, which have provided a solid foundation for its growth [3] Group 2: Quality Control and Innovation - Qiaqia emphasizes a "fresh" strategy, ensuring product quality through comprehensive supply chain management and direct sourcing from global planting bases [4] - The company has implemented advanced production techniques and has been recognized for its key preservation technology, receiving national awards for its research and development efforts [4][5] Group 3: Technological Advancements - Qiaqia has consistently prioritized technological innovation, evolving its production methods and developing a proprietary technology system across all stages of production [5] - The company has established a national research center for nut processing technology and has been involved in setting industry standards, showcasing its commitment to advancing the sector [5] Group 4: Global Expansion and Cultural Promotion - Since 2000, Qiaqia has expanded internationally, with products now available in over 50 countries, promoting Chinese culture through localized product offerings [7] - The brand aims to convey cultural confidence and has engaged in initiatives to educate international markets about Chinese traditions, particularly through its products [7]