惠州农行金融活水激活消费引擎

Core Insights - Consumption is a vital engine for economic growth, and Huizhou Agricultural Bank (Huizhou ABC) is implementing a "finance for the people" philosophy to enhance financial services and support local consumption [1] Group 1: Financial Services and Consumer Loans - As of Q3 2025, Huizhou ABC's personal consumption loans (including credit cards) reached 13.2 billion yuan, with an annual increase of 500 million yuan, leading the industry in key metrics [1] - The proportion of personal consumption loans in total personal loans increased to 15%, injecting lasting vitality into the Huizhou consumption market [1] Group 2: County-Level Consumption Activation - Huizhou ABC is constructing a "financial + consumption" ecosystem to activate county-level consumption potential, focusing on core merchants and offering discounts and promotions [5] - The bank aims to establish three "one county, one business circle" scenarios by 2025, transitioning county consumption from "low frequency, low benefit" to "high frequency, high benefit" [5] Group 3: Product Innovation - Huizhou ABC has launched targeted financial products, such as the "fishing boat installment" loan, to meet the specific needs of different consumer groups [6] - The "Agricultural Bank Renewal e-loan" offers online processing, quick approval, and flexible credit terms, with over 2 billion yuan in consumer loans disbursed as of 2025 [6] Group 4: Service Efficiency and Consumer Confidence - The bank has improved service efficiency, exemplified by a case where a customer received expedited loan processing through a "green channel" [7] - Huizhou ABC has implemented a consumer loan renewal policy to alleviate repayment pressure, with over 190 million yuan in renewal loans issued by Q3 2025 [8] Group 5: Real Estate Sector Support - Huizhou ABC, in collaboration with local housing authorities, conducted training on legal risk prevention in the real estate sector to enhance market order and support financial stability [9][11] - The training covered real estate policies, legal risk training, and financial support, attracting over 200 participants from various real estate-related organizations [11]