Sou Hu Cai Jing·2025-12-09 08:28Core Insights - The article highlights the investment journey of Bruce, who transitioned from logistics to successful investing, emphasizing the importance of understanding industry dynamics and business models rather than relying on insider information or complex calculations [3][16]. Investment Strategy - Bruce's initial investment phase focused on an "industry perspective," where he identified opportunities in the supply chain of Apple, specifically investing in GoerTek, which was involved in producing components for Apple's Bluetooth devices [5]. - His investment logic evolved to prioritize "good business models," leading to investments in Changjiang Electric Power and Kweichow Moutai, both characterized by stability and long-term profitability [7][12]. Business Model Analysis - Changjiang Electric Power benefits from low operational costs due to its water source and full consumption of generated power, representing a "lazy profit" business model [9]. - Kweichow Moutai's investment was based on the belief that the demand for premium liquor would persist despite short-term market fluctuations, driven by cultural consumption habits in China [12]. Investment Philosophy - Bruce's approach emphasizes a focus on the underlying business rather than short-term market movements, aligning with the principles of value investing [16][17]. - The article suggests that for individual investors, understanding the industry and business model, coupled with a "prioritize not losing money" mindset, can lead to long-term success [16]. Conclusion - Bruce's investment evolution illustrates a clear path from leveraging industry experience to making informed judgments based on business logic, ultimately fostering a focus on company quality over short-term volatility [17].