极越汽车复活?停摆这一年,车主怎么样了?
3 6 Ke·2025-12-09 08:33

Core Viewpoint - The article discusses the challenges faced by the electric vehicle brand Jiuyue, highlighting its financial difficulties and the initiation of a pre-restructuring process to attract new strategic investors and ensure user rights [1][11]. Group 1: Company Challenges - Jiuyue has been facing significant financial issues, leading to a near halt in its sales and service operations, which has caused confusion and anxiety among employees, suppliers, and car owners [1]. - The company announced the start of its pre-restructuring process in late November 2025, aiming to revitalize its assets and secure new strategic investors [1][11]. - The pre-restructuring process is designed to facilitate the introduction of new investment and to address the concerns of various stakeholders, including creditors [13]. Group 2: Customer Experiences - Customers have reported mixed experiences with their Jiuyue vehicles, with some facing connectivity issues and others expressing loyalty despite the brand's challenges [2][3]. - Some owners, like Xiao Jiang, have not encountered major problems and continue to use their vehicles regularly, while others, like Li Jie, have reduced their usage significantly due to dissatisfaction [2][3]. - There is a growing demand among customers for over-the-air (OTA) updates for smart driving features, which have not been delivered as promised [4][5][10]. Group 3: Market Context - The automotive industry is witnessing a "revival race," with other struggling brands like WM Motor and Neta also attempting to recover through various strategies, including government support and public investment recruitment [10][11]. - Jiuyue's approach to attract investors mirrors that of Neta, focusing on public recruitment of strategic investors to stabilize its operations [11]. - The success of Jiuyue's pre-restructuring efforts remains uncertain and will depend on market conditions and investor interest [14].

极越汽车复活?停摆这一年,车主怎么样了? - Reportify