尼尔科达发布2026“自然主义”新品，引领家居行业发展新趋势

Core Insights - The article highlights the transformation of the Chinese home furnishing industry driven by consumer demand for emotional connection, ecological responsibility, and wellness-oriented living solutions, with Nierkoda capturing the market trend of "returning home to nature" [1][4]. Group 1: Nierkoda's Strategic Shift - Nierkoda has transitioned from being a "substrate innovator" to a provider of "naturalistic living solutions," emphasizing the need for high aesthetic value and natural living states in response to industry challenges [7][9]. - The company introduced a comprehensive value delivery system, moving beyond just high-quality materials to offer a complete solution that addresses consumer concerns from material selection to spatial experience [9]. Group 2: Product Launch and Philosophy - The launch event showcased three new product series: D (monochrome), M (wood grain), and P (color matching), totaling 66 designs that reflect a complete design solution for various spaces [11]. - The "naturalism" concept was endorsed by international design experts, emphasizing the importance of respecting material nature and creating a tranquil visual environment [13][15]. Group 3: Market Adaptation and Growth - The industry faces challenges, but there is significant potential in the renovation market, and Nierkoda is positioned to redefine its value by adapting to changing consumer sentiments and expanding its focus from material supply to comprehensive solutions [17][18]. - Nierkoda's operational model includes a unified pricing strategy and extensive training for partners, aiming to create a sustainable growth path for both the company and its distributors [18][21]. Group 4: Conclusion and Industry Implications - Nierkoda's approach not only addresses the deep-seated consumer desire for health and natural living but also provides a clear path for differentiation in a transforming industry, suggesting that future competition will center around value systems based on profound consumer insights [21].