Group 1 - The hosting of high-level international events has significantly increased foot traffic to the event locations, driving the growth of the ice and snow sports economy [1] - The excitement surrounding the International Ski Federation's Big Air World Cup in Canada has attracted large crowds, with athletes and spectators enjoying the vibrant skiing atmosphere [4][7] - The unique experience of free admission and the strategic location of the event have led to high occupancy rates in hotels offering viewing rooms, indicating strong demand for combined skiing and event experiences [10][12] Group 2 - The winter season from 2025 to 2026 has seen over 800,000 visitors to Chongli, a significant increase compared to the same period in 2024, highlighting the growing popularity of ice and snow events [14] - More than 100 ice and snow events and activities are scheduled in Chongli this winter season, showcasing the diverse integration of the ice and snow sports economy into broader economic development [14]
观察·顶级赛事IP流量效应显现 “观赛+滑雪+度假”复合式需求释放消费新潜力
Yang Shi Wang·2025-12-09 08:44