Sou Hu Cai Jing·2025-12-09 09:21Core Insights - The "Shenzhen State-owned Enterprises New Media Information Release Observation List" was launched to evaluate the information dissemination of Shenzhen's state-owned enterprises and listed companies, focusing on reading volume as a key indicator of account influence [2] - In October, over 60% of the primary accounts of state-owned enterprises experienced a decline in article output, indicating a significant overall drop in activity [2][3] - The top three accounts by article output were Shenzhen Metro, Shenzhen Bus Group, and Shenzhen Energy, while some accounts like Special Zone Construction Group and Shenzhen Duty-Free had very low output [2][3] Article Output Analysis - In October, the article output of state-owned enterprise accounts shrank, with Shenzhen Metro leading with 62 articles, followed by Shenzhen Bus Group with 61 articles, and Shenzhen Energy with 58 articles [3] - Notably, Shenzhen Airport's output decreased by 17 articles, and several other accounts also reported negative growth [2][3] Reading Volume Insights - The reading volume for state-owned enterprise accounts showed an overall decline, with 27 out of 31 accounts experiencing a drop compared to the previous months [3][4] - Shenzhen Metro had the highest reading volume at over 868,000, but it still saw a decrease of over 43,000 from the previous period [4][5] Engagement Metrics - The top three accounts in terms of likes were Shenzhen Metro, Shenzhen Bus Group, and Guoxin Securities, with likes totaling 5,855, 2,135, and 1,913 respectively [6] - In terms of recommendations, Shenzhen Metro led with 1,755, followed by Shenzhen Bus Group with 1,291 [7] Content Strategy and Trends - Successful accounts demonstrated strong content planning capabilities, transitioning from merely releasing information to producing engaging content with clear themes and series [8] - Some accounts maintained a stable update frequency, which positively influenced their reading volumes, while others exhibited more volatility in their output [9][12] Listed Companies Performance - Among the listed companies, 12 out of 23 accounts saw a decrease in article output, with many accounts posting only a few articles [13] - China Ping An, Shenzhen Airlines, and China International Marine Containers led in reading volume, with significant increases noted for China Ping An and Shenzhen Airlines [15][16] High-Profile Events - The announcement regarding the investigation of a high-profile executive at Dasin Intelligent garnered significant attention, highlighting the public's interest in corporate governance issues [18]