食角新赏 | 盼盼、劲仔、美心生活较量“低GI”市场,品类认知教育仍待补齐

Core Insights - The rising health awareness is driving the demand for low GI (glycemic index) foods, expanding from niche markets to a broader audience [1] - Numerous companies are launching low GI products, indicating a growing trend in the food industry [1][3][4] Company Developments - Panpan Foods has expanded its low GI product line, recently announcing the launch of "low GI sugar-free monkey head mushroom ginseng biscuits" and other products [1] - Meixin Life has introduced "low GI golden peony red tea-flavored cookies" at Sam's Club, which have reduced sugar content by 50% compared to the original product [3] - Jinzhai Foods has launched "Zhou Xian Xian low GI bean curd," focusing on low GI offerings primarily in the bean product category [4] Market Trends - The interest in low GI foods has surged, with a 146% year-on-year increase in related social media content and a 200% rise in engagement [6] - Searches for low GI food and beverage products have increased by 56% over the past year, reflecting a significant uptick in consumer interest [6] - Major brands like Jinlongyu and COFCO are entering the low GI market with products such as low GI rice noodles and low GI grains [6] Consumer Insights - Consumers perceive low GI products as essential for health and wellness, often associating them with a lighter dietary burden [7] - The definition of low GI is clarified, with a GI value of ≤55 indicating slower digestion and stable blood sugar levels [7] - There is a caution against "pseudo low GI" products, emphasizing the need for proper certification and nutritional balance [7][8] Industry Challenges - The proliferation of low GI labeled products raises concerns about authenticity, with some brands lacking proper certification [8] - Consumers are encouraged to develop skills to discern genuine low GI products through authoritative labels and testing reports [8]