人民会客厅—— 周绍杰：双网融合打通产销两端 为“十五五”扩内需筑牢技术路径

Core Viewpoint - The digital transformation of the consumer market is accelerating, with the deep integration of industrial and consumer internet (referred to as "dual network integration") continuing to deepen, supported by the "14th Five-Year Plan" which emphasizes the interaction between supply and demand to enhance domestic circulation [1][3] Group 1: Economic Impact - The construction of a strong domestic market is a key goal during the "14th Five-Year" period, with expanding domestic demand as the core strategy [3] - Currently, Chinese household consumption accounts for about 40% of GDP, which is over 20 percentage points lower than that of developed countries, indicating significant potential for growth in consumption's contribution to economic growth [3] - Dual network integration can enhance the adaptability of supply and demand through digital means, providing a feasible technical path and market mechanism to increase consumption's contribution to economic growth [3] Group 2: Challenges and Solutions - The digital transformation of small and medium-sized enterprises (SMEs) is a crucial aspect of implementing dual network integration, yet many SMEs face challenges due to limitations in funding, technology, and talent [3][4] - Local governments are encouraged to enhance the digital capabilities of SMEs through comprehensive digital upgrades in industrial parks and by encouraging leading enterprises to share digital capabilities with their supply chain partners [3][4] Group 3: Traditional Enterprises and Employment - For traditional enterprises in transition, a shift in awareness is the first critical step, as many still rely heavily on inefficient traditional channels [4] - Dual network integration offers traditional enterprises a new avenue to directly reach consumers and better understand market demand changes [4] - The emergence of new integrated business models creates numerous opportunities for innovation and entrepreneurship, particularly for young people, thereby contributing to stable employment and enhancing livelihoods [4] Group 4: Policy Recommendations - To promote the continuous deepening of dual network integration during the "14th Five-Year" period, policies should focus on three areas: strengthening planning guidance, improving financial support systems, and leveraging industry associations to provide professional services for enterprise transformation [5]