“液体口罩可防甲流”,不过是又一个大忽悠
Xin Jing Bao·2025-12-09 09:37

Group 1 - The article discusses the rise of "liquid masks" marketed as capable of blocking viruses like H1N1, H3N2, and COVID-19, which are currently popular on e-commerce platforms during the respiratory disease peak season [1] - These products claim to provide "99.9% virus blockage" and "invisible protection," but they are not classified as medical devices or drugs, raising concerns about their scientific validity and compliance with advertising regulations [1][2] - The marketing strategies employed by some businesses exploit public health anxieties, misleading consumers by promoting these products as effective virus protectors while undermining traditional masks [1] Group 2 - The article highlights that advertising laws prohibit misleading claims and the use of medical terminology in non-medical product advertisements, which the marketers of "liquid masks" appear to violate [2] - The lack of public understanding regarding the distinction between medical devices and everyday products poses a risk, as consumers may rely on these misleading claims, potentially leading to economic losses and neglect of proper protective measures [2] - Experts emphasize the need for regulatory bodies to establish standards for "liquid masks" and for e-commerce platforms to take responsibility in addressing potential false advertising and misleading concepts [3]

“液体口罩可防甲流”,不过是又一个大忽悠 - Reportify