Richemont(US:CFRUY) Huan Qiu Wang·2025-12-09 09:35Core Insights - The report by Rothschild highlights that the absolute revenue of Laopuhuang is expected to surpass that of Richemont's jewelry business in the Chinese market by 2025 [1][3] - Laopuhuang's success is described as a unique case within the luxury goods sector, reflecting a significant shift in consumer behavior towards traditional luxury brands [1][3] Group 1: Laopuhuang's Performance - Laopuhuang's store efficiency reached nearly 500 million yuan in the first half of 2025, significantly outperforming all domestic and international jewelry brands [5] - The overlap rate of Laopuhuang's consumers with those of the top five international luxury brands is 77.3%, indicating a substantial shift of traditional luxury brand consumers towards Laopuhuang [5] - Morgan Stanley suggests that Laopuhuang's strong performance could challenge the long-held belief that European luxury brands are not threatened by global competitors [5] Group 2: Market Dynamics - The Rothschild report notes that Laopuhuang resonates with consumers seeking products that reflect Chinese traditions and values, contrasting sharply with the positioning of international brands like Cartier and Van Cleef & Arpels [5] - The report emphasizes that Laopuhuang is an individual phenomenon rather than a general trend of local brands outperforming international ones, attributing its rapid market share growth to its successful product offerings [5] - HSBC reported that Laopuhuang achieved an annual sales figure of 3 billion yuan at a single store in Beijing SKP, accounting for approximately one-seventh of the total sales at this high-end retail location [5]