21世纪经济报道记者高江虹实习生张贺芸 2026 年1月中下旬，奢侈品领域企业或通过并购补位渠道布局，或优化品牌矩阵聚焦核心业务。 其中，中免收购 DFS 港澳业务并引入 LVMH 入股、瑞士钟表集团拿下美国德州百年奢表零售商，印证 资本纽带与区域渠道的重要性；开云新设首席商务官、历峰出售亏损的名士表，均为适配行业趋势的精 准调整；LVMH旗下的L Catterton 收购 EX NIHILO 少数股权，加码高端香水赛道，香水正在成为增长 的新关键词；Burberry 大中华区业绩翻倍托底增长，凸显中国及亚太市场的战略价值。 1月22日，英国及美国最大的豪华钟表珠宝分销商瑞士钟表集团（Watches of Switzerland Group）宣布， 已完成对美国德州家族式奢表珠宝零售商 Deutsch & Deutsch 的收购，收购其 88% 股权并拥有剩余股权 的认购选择权，此举进一步巩固了集团在美国高端钟表珠宝市场的领先地位。 意大利传奇设计师华伦天奴离世，为时尚界留下永恒的 "华伦天奴红" 与设计遗产，引发全球哀悼。整 体来看，行业在业绩承压与机遇并存中加速洗牌，聚焦核心市场、优化资源配置、强化品牌韧 ...

Group 1: Manufacturing Sector - The report highlights a positive outlook for the textile manufacturing sector as tariff impacts are easing, leading to improved export conditions. The demand side shows a mixed performance in global apparel retail, with domestic recovery being weak while overseas apparel demand remains stable. The export decline has narrowed following progress in US-China trade negotiations, and manufacturing orders are expected to improve in 2026 due to a healthy inventory level among downstream brand clients [3][6][13]. - Key companies to watch include Shenzhou International, which has a lower exposure to the US market and is expected to see marginal improvements from major clients, and Huayi Group, which is experiencing strong growth from new clients and is ramping up production capacity [3][21][29]. Group 2: Sportswear Sector - The domestic sportswear market is showing signs of weak recovery, with high-end brands like Li Ning and Tebu International demonstrating resilience. The report anticipates a recovery in 2026 driven by macroeconomic improvements and policy catalysts, particularly with the upcoming Olympic events [3][6][19]. - Internationally, high-end sports brands are experiencing differentiated growth dynamics. ON is maintaining a strong brand image and expanding in the Asia-Pacific market, while Amer Sports is benefiting from its multi-brand strategy. However, brands like Lululemon and Deckers are facing short-term pressures in the North American market [3][6][19]. Group 3: Luxury Goods Sector - The luxury goods market in China is showing signs of gradual recovery, driven by wealth effects from the capital market and stabilization in the real estate market. Sales from luxury groups like LVMH and Richemont have improved significantly in Q3 2025, indicating a positive trend in the luxury sector [3][7]. - The report notes a shift in consumer behavior, with a loss of "aspirational consumers" and an increase in the importance of top-tier customers. This shift is leading to a focus on value, experience, and cost-effectiveness in luxury consumption, which is benefiting local high-end brands [4][7].

Core Insights - Richemont reported a total sales increase of 11% year-on-year to €6.399 billion for the third quarter of the fiscal year 2026, ending December 31, 2025 [1] Sales Performance by Distribution Channel - Retail channel sales increased by 12% year-on-year [1] - Online sales grew by 5% year-on-year [1] - Wholesale and authorized channel sales rose by 9% year-on-year [1] Sales Performance by Region - Asia-Pacific sales increased by 6% year-on-year, with China market sales growing by 2% in the third quarter [1] - European sales rose by 8% year-on-year [1] - Americas market sales increased by 14% year-on-year [1] - Middle East and Africa sales grew by 20% year-on-year [1] Sales Performance by Department - The jewelry segment, led by Cartier, saw a sales increase of 14% to €4.785 billion [1] - The specialist watchmaking segment reported a sales increase of 7% to €0.872 billion [1]

Core Viewpoint - Momentum investing focuses on following a stock's recent price trends, aiming to buy high and sell higher, with the expectation that established trends will continue [1] Company Overview: Compagnie Financiere Richemont AG (CFRUY) - CFRUY currently holds a Momentum Style Score of B, indicating a favorable momentum characteristic [2] - The company has a Zacks Rank of 2 (Buy), suggesting strong potential for outperformance in the market [3] Performance Metrics - Over the past week, CFRUY shares increased by 2.28%, while the Zacks Retail - Jewelry industry declined by 0.85% [5] - In the last month, CFRUY's price change was 0.88%, outperforming the industry's 0.14% [5] - Over the past quarter, CFRUY shares rose by 11.4%, and over the last year, they gained 42.15%, compared to the S&P 500's increases of 3.44% and 18.1%, respectively [6] Trading Volume - CFRUY's average 20-day trading volume is 302,204 shares, which serves as a bullish indicator when combined with rising stock prices [7] Earnings Outlook - In the past two months, 5 earnings estimates for CFRUY have been revised upwards, with no downward revisions, raising the consensus estimate from $0.69 to $0.73 [9] - For the next fiscal year, 4 estimates have also moved upwards, indicating positive sentiment [9] Conclusion - Given the positive performance metrics and earnings outlook, CFRUY is positioned as a 2 (Buy) stock with a Momentum Score of B, making it a strong candidate for near-term investment [11]

Group 1 - Boot Barn (BOOT) has shown strong year-to-date performance, with a return of approximately 17.4%, outperforming the average gain of 6.9% in the Retail-Wholesale sector [4] - The Zacks Rank for Boot Barn is currently 2 (Buy), indicating positive analyst sentiment and an improving earnings outlook, with a consensus estimate for full-year earnings increasing by 8.3% over the past three months [3] - Boot Barn belongs to the Retail - Apparel and Shoes industry, which has seen a decline of about 1.1% this year, further highlighting Boot Barn's superior performance within its industry [5] Group 2 - The Retail-Wholesale group consists of 196 companies and is currently ranked 8 within the Zacks Sector Rank, which evaluates 16 different sector groups [2] - Compagnie Financiere Richemont AG (CFRUY) is another notable stock in the Retail-Wholesale sector, having returned 42.2% since the beginning of the year, and also holds a Zacks Rank of 2 (Buy) [4][5] - The Retail - Jewelry industry, to which Compagnie Financiere Richemont AG belongs, is ranked 55 and has experienced a decline of 0.5% this year [6]

Core Viewpoint - HSBC's report positions Lao Pu Gold as a high-end local brand capable of competing with global luxury giants like Tiffany and Richemont, suggesting it should be valued within the international luxury goods framework rather than as a traditional jewelry stock [1] Group 1: Company Comparison - HSBC's analysis highlights that while Richemont and Lao Pu Gold operate in similar high-end jewelry markets, their operational models differ significantly, with Lao Pu Gold showing a better growth outlook and an implied upside of approximately 52%, compared to Richemont's 30% [3][9] - Lao Pu Gold is expected to surpass Richemont's revenue in the Chinese market in the second half of 2025, with Richemont currently accounting for about 14% of its global revenue [5] - Lao Pu Gold's average single-store sales in mainland China are nearly double that of Cartier and triple that of Van Cleef & Arpels, indicating a strong market position [3] Group 2: Market Growth and Trends - China is projected to be the largest jewelry market, reaching a size of $114 billion by 2024, with luxury jewelry growth outpacing that of the U.S., Japan, and Europe at a rate of 10.6% [6][7] - The luxury jewelry sector is the fastest-growing category within the luxury goods industry, benefiting from better product value propositions and the ability to attract diverse generations [7] - The global jewelry industry remains fragmented, with a low brand penetration of only 33%, providing opportunities for both Lao Pu Gold and Richemont to capture market share from unbranded competitors [7] Group 3: Investment Outlook - HSBC maintains a "buy" rating for both companies, emphasizing that Lao Pu Gold has a higher implied upside and a projected return on investment of 62.6% by 2027, compared to Richemont's 31.8% [9] - Lao Pu Gold's success is attributed to its unique positioning in the high-end jewelry market and its transition from a "golden flywheel" to a "brand flywheel" model, focusing on cultural heritage, design innovation, and enhanced customer experience [9]

Group 1 - ALA A, a French designer brand, officially entered Tmall Luxury on December 11, marking its expansion in the Asian market [1][2] - The brand, founded by designer Azzedine Alaïa in 1964, has gained popularity with products like the ALA A flat mesh ballet shoes and Le Coeur heart bag, consistently ranking in the top 20 of the Lyst popular brand list for eight consecutive quarters [2] - ALA A's flagship store opened in Beijing in November, and the launch of its Tmall flagship store allows consumers to experience luxury online shopping anytime and anywhere [2] Group 2 - Tmall Luxury is seen as the best platform for luxury brands' digital operations, attracting over 200 official luxury brand entries, including major groups like LVMH, Kering, Chanel, Hermès, and Richemont [3] - During this year's Double 11 shopping festival, brands such as Balenciaga, Burberry, and Coach achieved high double-digit growth on Tmall [3]

Core Insights - Rothschild's latest industry report indicates that Chinese high-end gold brand Laopu Gold is expected to surpass Richemont's jewelry business in China by 2025, showcasing a successful case of local brands breaking into the international luxury market through differentiated strategies centered on intangible cultural heritage and Eastern culture [1][3] Performance Metrics - Laopu Gold's average sales per store reached 459 million yuan in the first half of 2025, significantly outperforming domestic and international competitors, with its Beijing SKP store achieving annual sales exceeding 3 billion yuan [3] - The brand's membership has grown to 480,000, and it has over 2,100 original design reserves, indicating a strong core competitive advantage [3] Market Positioning - Laopu Gold's differentiation strategy focuses on traditional gold craftsmanship and resonates with high-net-worth individuals, achieving a consumer overlap rate of 77.3% with international luxury brands [5] - Richemont has acknowledged the competitive landscape with Laopu Gold, adopting an open stance towards competition [5] Challenges and Variables - Laopu Gold's growth is challenged by its heavy reliance on offline stores, with online revenue accounting for only 13.1% (approximately 1.618 billion yuan) in the first half of 2025, limiting penetration in non-first-tier cities [7] - The brand's customer structure shows that about 12% of revenue comes from high-frequency buyers, indicating a significant portion of sales is driven by specific channel attributes [7] Industry Context - Richemont's global sales for the fiscal year 2025 are projected to reach 21.4 billion euros, with a year-on-year growth of approximately 4%, contrasting with Laopu Gold's explosive growth [8] - Laopu Gold's breakthrough provides a differentiated reference path for the development of local high-end jewelry brands [8]

Core Insights - The report by Rothschild highlights that the absolute revenue of Laopuhuang is expected to surpass that of Richemont's jewelry business in the Chinese market by 2025 [1][3] - Laopuhuang's success is described as a unique case within the luxury goods sector, reflecting a significant shift in consumer behavior towards traditional luxury brands [1][3] Group 1: Laopuhuang's Performance - Laopuhuang's store efficiency reached nearly 500 million yuan in the first half of 2025, significantly outperforming all domestic and international jewelry brands [5] - The overlap rate of Laopuhuang's consumers with those of the top five international luxury brands is 77.3%, indicating a substantial shift of traditional luxury brand consumers towards Laopuhuang [5] - Morgan Stanley suggests that Laopuhuang's strong performance could challenge the long-held belief that European luxury brands are not threatened by global competitors [5] Group 2: Market Dynamics - The Rothschild report notes that Laopuhuang resonates with consumers seeking products that reflect Chinese traditions and values, contrasting sharply with the positioning of international brands like Cartier and Van Cleef & Arpels [5] - The report emphasizes that Laopuhuang is an individual phenomenon rather than a general trend of local brands outperforming international ones, attributing its rapid market share growth to its successful product offerings [5] - HSBC reported that Laopuhuang achieved an annual sales figure of 3 billion yuan at a single store in Beijing SKP, accounting for approximately one-seventh of the total sales at this high-end retail location [5]

Group 1 - The core viewpoint is that the Royal Bank of Canada (RBC) has raised the target price for Richemont from 145 Swiss francs to 170 Swiss francs [1]