Telling Holding(SZ:000829) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-09 09:44Core Insights - The ownership of Henan Qiaohua Commercial Management Co., which held a 51% stake in Jiu Bian Li, has officially changed hands through a public auction on Alibaba's judicial auction platform [1][2] - The new owner, Chuang Dongfang Huake Equity Investment Partnership, acquired the stake for approximately 68.4 million yuan, which is about 70% of the assessed value [1][3] Group 1: Company Background - Jiu Bian Li, once a leading liquor retail chain in Henan, has over 300 stores and more than 6 million members across various cities including Beijing, Xi'an, and Guangzhou [7] - The company achieved its best performance in 2023 with a revenue of 1.745 billion yuan [7] Group 2: Ownership Change and Financial Impact - The stake was sold due to the financial crisis affecting the "Huaqiao system," leading to investigations and asset freezes involving its actual controller, Yu Zengyun [3][4] - The current valuation of Jiu Bian Li is under 200 million yuan, significantly lower than its valuation of 1 billion yuan when the stake was initially acquired in 2021 [4] Group 3: New Owner's Profile - The primary shareholder of Chuang Dongfang Huake is Tianyin Communication Co., a wholly-owned subsidiary of Tianyin Holdings, which has a revenue of 84 billion yuan in 2024 [8] - Tianyin Holdings has been facing declining profitability, with a net profit drop of nearly 63% in 2024, prompting a shift towards liquor and other business ventures [9] Group 4: Industry Context - The liquor retail industry is currently under significant pressure, with major players like Huazhi Liquor Chain reporting substantial losses [10] - If Jiu Bian Li collaborates with Tianyin's existing liquor platform, Jiu Kuai Dao, the combined store count could exceed 800, although the industry remains challenging [10][11]