击败DIOR旗舰店，MINISO LAND斩获国际大奖

Core Insights - MINISO LAND has won the "Best New Store Concept Award" at the 2025 MAPIC Awards, surpassing competitors like DIOR and Flannels [1] - Another innovative store format, MINISO FRIENDS, received the Platinum Award at the 2025 London Design Awards [1] - Since the launch of the first MINISO LAND store in Shanghai's Nanjing East Road in 2024, MINISO's "theme park" stores have been expanding globally, leading a new trend in "interest consumption" [1]