月活1.2亿的汽水音乐，仍在“浅水区”

Core Insights - The rise of Soda Music is significantly driven by its relationship with Douyin, which has allowed it to rapidly gain market share and user engagement [2][4][12] - Soda Music's monthly active users reached 120 million by September 2025, marking a growth of over 90% year-on-year, positioning it as a formidable competitor in the online music space [1][4] - However, 82.1% of Soda Music's traffic is sourced from Douyin, raising concerns about its long-term sustainability and independence [4][5] Group 1: Market Position and Growth - Soda Music has emerged as a challenger in the online music market, ranking fourth among mobile music apps, following KuGou, QQ Music, and NetEase Cloud Music [1] - The app's user base primarily consists of younger demographics, particularly those born in the 1980s and 1990s, with a notable presence in lower-tier cities [6] - The platform's growth strategy has relied heavily on a free model, attracting users through daily logins and ad-based rewards [2][4] Group 2: Challenges and Risks - The dependency on Douyin for traffic poses a risk; any changes in Douyin's strategy could adversely affect Soda Music's growth trajectory [4][5] - The platform faces a dilemma in monetization, balancing between ad revenue and subscription models, with the latter being crucial for long-term sustainability [8][12] - Soda Music's user engagement is characterized by low frequency and short listening times, which complicates its ability to convert users into paying subscribers [6][8] Group 3: Content and Ecosystem Development - To transition from a market disruptor to a core player, Soda Music must build a robust content library and ecosystem, which currently lags behind established competitors like Tencent Music and NetEase Cloud Music [9][11] - The platform's focus on trending songs limits its ability to meet diverse user needs for classic and nostalgic music, which is essential for user retention [11][12] - Building a community and emotional connection with users is critical for Soda Music to evolve from a passive service to an active music platform [11][12]