一张酒票唤起的浓香记忆

Core Viewpoint - The series "Time Knows Taste Season 4" focuses on the historical development of Luzhou Laojiao, highlighting significant events and stories from the past, particularly the launch of the nostalgic product "Luzhou Laojiao Tequ 60th Edition" [1][2][3] Group 1: Historical Context - The episode references an article from May 30, 2014, in "21st Century Business Herald," which discusses the innovative marketing strategy of Luzhou Laojiao by launching nostalgic products [2][3] - The period from 1960 to 1979 is significant for the Chinese liquor industry, showcasing the evolution of the industry and the brand's resilience during challenging times [2] Group 2: Product Significance - The "Luzhou Laojiao Tequ 60th Edition" is a tribute to the 1960s, representing a time of simplicity and passion, and is seen as a connection between the past and present [3][4] - The product is characterized by its retro packaging and commitment to quality, reflecting the brand's dedication to its heritage and craftsmanship [3][4][13] Group 3: Industry Recognition - Luzhou Laojiao's "Gongnongpai" Tequ was highly praised during the 1960s for its quality and affordability, becoming a sought-after product that could only be purchased with a liquor ticket [4][6] - The brand has received multiple accolades, including being named one of the "Four Great Chinese Liquors" and winning gold awards at national liquor evaluation events [6][8][9] Group 4: Technological Advancements - Luzhou Laojiao has played a pivotal role in the scientific exploration of liquor production, contributing to the establishment of standards for the liquor industry and enhancing production techniques [12][13] - The company has been proactive in sharing its brewing techniques and training personnel across the industry, fostering growth and innovation in the liquor sector [13]