新华社实锤小米大反转，一切都结束了！

Core Viewpoint - The article criticizes the marketing practices in the industry, particularly highlighting the use of misleading advertising tactics that emphasize bold claims while downplaying disclaimers in fine print, exemplified by Xiaomi's recent promotional strategies [1][3][14]. Group 1: Industry Practices - The phrase "big words attract attention, small words disclaim" encapsulates consumer frustration with misleading advertising [1]. - Companies often present unachieved goals as established facts, raising questions about their marketing ethics [3]. - The article points out that this practice is not unique to Xiaomi but is prevalent across various sectors, including electronics and automotive [10][16]. Group 2: Xiaomi's Response - Xiaomi has recently adjusted its marketing approach by removing fine print disclaimers from its advertisements, opting instead for clearer messaging about its products [7][10]. - The company has publicly acknowledged the issue of exaggerated claims in advertising, urging consumers not to believe overly optimistic statements [10]. - Despite this positive change, Xiaomi's lack of a strong public statement regarding its shift raises concerns about its commitment to transparency [13][19]. Group 3: Consumer Impact - The use of misleading advertising tactics damages consumer trust and can lead to significant backlash against brands [17][21]. - Consumers often find themselves misled by bold claims that do not reflect actual product performance, leading to frustration and a sense of betrayal [16][18]. - The article emphasizes the need for a shift towards honest advertising practices to improve the overall consumer experience [23]. Group 4: Industry Implications - Xiaomi's decision to abandon misleading advertising could serve as a catalyst for change within the industry, encouraging other companies to follow suit [20][22]. - The article suggests that the industry must collectively move away from deceptive practices to foster a more trustworthy environment for consumers [24]. - A transparent advertising approach could enhance brand reputation and consumer loyalty in the long run [25].