52个新项目亮相，北京乡村旅游从资源驱动向运营驱动转型

Core Insights - Beijing has launched 52 key cultural and tourism investment projects aimed at transforming rural tourism from a "resource-driven" model to an "operation-driven" model, covering areas such as village development, scenic area renovation, and technology integration [1][3][4] Investment and Financing - As of November 2025, the Beijing cultural tourism resource trading platform has published a total of 3,966 projects with a total investment amount of 321.7 billion yuan, while the suburban tourism financing guarantee service platform has supported 3,406 projects with bank loans totaling 4.96 billion yuan [4][1] Regional Development - Ten agricultural districts in Beijing showcased key areas for rural tourism development, highlighting the transition from "resource-driven" to "operation-driven" practices. Notable projects include the Wangping Town in Mentougou District and the integration of health and rural aesthetics in Xingzhou Town of Changping District [3][4] Talent Development - The Beijing Youth Rural CEO Training Program aims to select 100 young leaders annually, providing comprehensive support from theory to practice, thereby fostering professional talent for rural revitalization [5][7] Technological Integration - The "Beijing Rural Tourism Smart Cultural Tourism Platform" was presented to enhance digital and intelligent development in rural tourism, connecting tourists, businesses, and government [7] Competitive Strategy - To avoid homogenization in rural tourism, it is essential to focus on unique local cultures and create distinctive products. The development strategy should shift from isolated efforts to a more integrated approach, forming a complete consumption, industry, and experience chain [8]