Core Insights - Lili Reinhart, a 29-year-old star from "Riverdale," founded her skincare brand Personal Day after struggling to find effective acne treatments, achieving $10 million in sales within its first year [2][4] Group 1: Brand Development and Strategy - Personal Day launched in October 2024 and quickly gained traction, with nearly half of its product line sold out in its first month after entering 700 Ulta stores [4] - The brand's unique story resonates with consumers, particularly those struggling with acne, creating an emotional connection and a sense of understanding [4] - Reinhart's marketing strategy included leveraging her social media presence, amassing 7.5 million followers on TikTok and 24 million on Instagram, to promote the brand [3][4] Group 2: Product Offerings and Market Position - Personal Day features products like a cleansing powder and lip balm, designed to meet the needs of consumers with acne [4] - The brand is currently valued at $40 million, which, while lower than other celebrity brands, is notable for a company established only 14 months ago [4][5] - The skincare market is highly competitive, with consumers often reluctant to switch products once they find favorites, particularly in the acne treatment segment [6] Group 3: Future Plans and Industry Trends - Reinhart aims to ensure Personal Day's growth is not solely dependent on her celebrity status, as indicated by the absence of her name on product packaging [6] - The brand has signed over 10,000 TikTok influencers to create content and drive sales through TikTok Shops, which is seen as a promising platform for social commerce [6] - As Reinhart returns to her acting career, she continues to utilize her social media influence to promote both her brand and upcoming film projects, adapting to the evolving landscape of the entertainment industry [7][8]
她靠TikTok“吃播”爆火，转身卖护肤品年入千万美元
3 6 Ke·2025-12-09 12:10