一边上市敲钟,一边老店结业,香港餐饮大换血?
3 6 Ke·2025-12-09 12:28

Core Viewpoint - The Hong Kong restaurant industry is experiencing a dual phenomenon of a surge in companies seeking to go public in the U.S. while traditional establishments face closures due to increased competition and changing consumer behavior [1][17][19]. Group 1: Companies Going Public - Cafe Deco Group, a Hong Kong restaurant group, is considering a potential IPO as it anticipates a recovery in consumer spending [1]. - At least five Hong Kong restaurant companies have either gone public or announced plans to list in the U.S. this year, including Ga Sai Tong and CSC, which are targeting Nasdaq listings [2]. - CSC reported a revenue of $5.176 million for the latest fiscal year, a 186.84% increase from the previous year, with a gross profit margin rising from 7.4% to 33.3% [4][12]. - Ga Sai Tong's revenue for the first half of 2025 is projected at $1.357 million, with a net profit of $246,700 [7][12]. Group 2: Market Dynamics - The Hong Kong restaurant market is witnessing a trend where new, smaller companies are successfully listing in the U.S., while traditional establishments are closing down [17][19]. - Over 20 chain restaurants have announced closures in the first half of 2025, including long-standing establishments like "海皇粥店" and "金装炖奶佬" [17][19]. - The closures are attributed to high operational costs, including rent and labor, and increased competition from mainland Chinese restaurants [20]. Group 3: Characteristics of New Entrants - The new wave of Hong Kong restaurants going public is characterized by being small, recently established, and focused on niche markets [13][14]. - These companies often utilize innovative business models, such as centralized kitchens and unique dining experiences, to attract younger consumers [21][23]. - For instance, 牛大人 Group has been using a centralized kitchen model since July 2021 to improve standardization and reduce costs [21]. Group 4: Future Prospects - Many of the newly listed companies have plans for international expansion, with 牛大人 aiming to allocate 60% of its IPO proceeds for opening new locations in Hong Kong and overseas [25]. - The success of these companies in the U.S. market will depend on their ability to execute their growth strategies effectively [24][25].