开发“邮轮+”消费新场景、规范提升港口服务，邮轮消费市场再迎利好

Core Insights - The cruise consumption market is set to benefit from new policies aimed at enhancing the development of cruise transportation and tourism services, which are expected to invigorate the market and promote high-quality industry growth [1][3]. Policy Measures - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued a notification encouraging collaboration between cruise transportation companies and tourism enterprises to enrich onboard services and promote cultural activities [1][3]. - The notification encourages the development of domestic coastal routes and long-haul routes such as the Maritime Silk Road and global cruises, with specific mention of pilot projects for non-destination sea cruises from Shanghai [3][5]. Service Enhancements - The notification emphasizes the need for improved port services, including the establishment of duty-free shops, currency exchange facilities, and multi-language services to enhance the overall passenger experience [5][6]. - It also calls for collaboration among cruise companies, port operators, travel agencies, and online travel platforms to elevate service quality across various aspects of cruise travel [6]. Market Growth Indicators - In the first eleven months of the year, the cruise passenger transport volume reached 1.265 million, marking a year-on-year increase of 27.8%, indicating a growing demand for cruise tourism [6]. - The introduction of favorable policies is expected to play a significant role in promoting tourism development and expanding consumer spending [6]. Cultural Integration - Companies like Aida Cruises are integrating Chinese cultural elements into their offerings, such as themed activities that reflect traditional culture, aiming to create cruise products that resonate with Chinese consumers [4].