3 6 Ke·2025-12-09 13:37Core Insights - The article discusses the evolving landscape of consumer behavior, highlighting a shift from "finding products" to "selecting products," with a significant percentage of consumers seeking tools to reduce decision-making costs [1][4][9] - The JD Gold List has emerged as a trusted ranking system that relies solely on real data, avoiding commercial influences, and has gained consumer trust over six years [1][5][20] Group 1: Consumer Behavior - Consumers are experiencing a new form of fatigue in decision-making, where they struggle to determine what is worth buying despite the abundance of information available [1] - A report indicates that 76.64% of users need tools to lower decision costs, and 76.56% prioritize finding trustworthy, high-quality products [1][4] - The proliferation of rankings has led to a decline in trust, with many lists being influenced by advertising rather than genuine consumer behavior [4][9] Group 2: JD Gold List - The JD Gold List, established six years ago, is recognized for its objectivity and commitment to not being commercialized, serving as a reliable guide for consumers [2][6][20] - In the past year, the JD ranking system attracted approximately 7 billion visits, indicating its importance as a shopping decision tool [7] - The Gold List ranks products based on real user purchase data, product performance, and brand influence, ensuring a high standard of quality [7][20] Group 3: Awards and Recognition - The annual JD Gold List awards recognized over 140 brands for their high quality and consumer trust, including brands like Midea, Asus, and Nongfu Spring [2][11] - The Gold List's "Quality Gold Award" reflects products that have received significant positive feedback from real users, enhancing their market visibility [10][15] - The list has a notable impact on sales, with products featured on the Gold List experiencing a 12-fold increase in sales growth compared to regular products [9] Group 4: Future Developments - JD plans to enhance the Gold List's capabilities by integrating AI technology, allowing for personalized rankings that cater to individual consumer preferences [22] - The company aims to expand the influence of the Gold List by increasing the range of co-branded products and optimizing the ranking mechanism [22] - The Gold List is positioned as a benchmark for quality in the industry, encouraging brands to improve product quality and service experiences [22]