Can McDonald's Value Reset Reignite U.S. Guest Counts in 2026?

Key Takeaways McDonald's is relaunching $5 and $8 Extra Value Meals to repair value perception and lift traffic.McDonald's sees early gains in value scores but notes lower-income visits remain under pressure.McDonald's enters 2026 with stronger value signals, digital tools and menu updates to support traffic.McDonald's Corporation (MCD) is betting big that a comprehensive value reset, centered on revamped Extra Value Meals (EVMs) and a more disciplined national value architecture, can help reverse two years ...