日均16小时不间断直播，北京开发商花式营销！房企正全力冲刺…

Core Viewpoint - Real estate companies are intensifying promotional efforts as they approach the end of 2025, driven by increased supply of quality properties and favorable policies [1][3]. Group 1: Promotional Strategies - Various promotional activities are being launched, including fixed-price homes, exclusive subsidies for car and home purchases, and appliance gift packages, providing tangible benefits to buyers [2][3]. - Developers are diversifying their sales channels, increasingly utilizing live streaming platforms for immersive online presentations and real-time interactions to attract potential buyers [2][3][7]. - The year-end is identified as a critical period for real estate companies to finalize their annual performance, leading to a consensus in the industry to implement aggressive promotional strategies [2][4]. Group 2: Discount Structures - Discounts are being linked to payment ratios, with higher upfront payments resulting in greater discounts, a common incentive to encourage cash flow [4]. - Specific projects, such as those by Longfor Group, are offering significant discounts on select unit types, with promotions like "Double 12 Home Buying Festival" and special pricing for certain square footage [3][4]. Group 3: Market Dynamics - The real estate market is experiencing a competitive landscape characterized by an oversupply, prompting developers to adopt a "offline discounts + online traffic" strategy to reach more customers [8][9]. - Data from the China Index Academy indicates that the top 20 real estate companies in Beijing achieved a total sales amount of 280.62 billion yuan from January to November 2025, reflecting a slight year-on-year increase of 0.16% [9][10]. - The performance of different companies varies, with some, like China Overseas Land & Investment and Yuexiu Property, showing significant sales growth due to strategic project placements and popular offerings [9][10]. Group 4: Future Outlook - The current sales stability and slight growth in the market are seen as a foundation for a positive start in 2026, suggesting that the ongoing promotional efforts may lead to a strong market entry in the new year [10][12]. - The activation of basic housing demand is expected to rely on both the quality of products offered by developers and potential regulatory support to rebuild buyer confidence [11][12].