XIAOMI(HK:01810) Mei Ri Jing Ji Xin Wen·2025-12-09 14:24Core Viewpoint - Xiaomi is undergoing a series of personnel adjustments in its China operations, focusing on key operational roles in mobile, automotive, and home appliance sectors to address performance pressures and enhance ecosystem synergy [1][5][6]. Group 1: Personnel Adjustments - Wang Xiaoyan, Senior Vice President and President of Xiaomi China, will take over as General Manager of the Sales Operations Division [3]. - Guo Jinbao, General Manager of the Jiangsu Branch, will become General Manager of the Sales Operations Division II while retaining his current role [3]. - Zhang Jian, former General Manager of the Automotive Sales and Service Division, will now lead the New Retail Division [3]. Group 2: Performance Pressures - Xiaomi's China operations are facing performance challenges, prompting Wang Xiaoyan to personally oversee efforts to boost sales [5]. - The smartphone sector is under pressure due to rising component costs, with expectations of significant price increases for products next year [5]. - In the automotive sector, Xiaomi reported a revenue of 28.3 billion yuan in Q3, achieving its first quarterly operating profit of 700 million yuan, but anticipates a decline in gross margin due to reduced purchase tax subsidies next year [5][6]. Group 3: Ecosystem Synergy - The personnel changes aim to break down silos between the smartphone, automotive, and home appliance divisions, which have previously operated independently [6][8]. - The adjustments are expected to facilitate resource sharing and improve operational efficiency across the ecosystem, allowing for better customer experience and cost reduction through centralized procurement [6][9]. - There is a potential plan to close underperforming stores to focus resources on high-potential locations, which may impact some offline services [8][9].