开发“邮轮+”新场景 邮轮消费市场再迎利好

Core Viewpoint - The recent policy measures issued by the Ministry of Transport and the Ministry of Culture and Tourism aim to stimulate the cruise tourism market and promote high-quality development in the industry [1] Group 1: Policy Measures - The measures encourage collaboration between cruise transport companies and tourism enterprises to enhance onboard services and introduce cultural activities such as performances and exhibitions [1][3] - The policy promotes the development of long-haul routes, including the Maritime Silk Road and global cruises, and encourages the operation of domestic coastal routes by foreign-flagged cruise ships [3][4] - The establishment of duty-free shops and tax refund facilities at cruise ports is encouraged to improve port services and enhance the overall travel experience [5] Group 2: Service Quality Improvement - The measures call for collaboration among cruise transport companies, port operators, travel agencies, and online travel platforms to enhance service quality across various aspects, including ticketing and onboard services [6] - The cruise passenger transport volume reached 1.265 million from January to November this year, reflecting a year-on-year increase of 27.8% [6] - The policy aims to optimize port service efficiency, including improving customs clearance and port service standards, to create favorable conditions for cruise operations [6] Group 3: Cultural Integration - Companies like Aida Cruises are integrating Chinese traditional culture into their offerings, creating themed activities that resonate with local consumers [4] - The focus on "cruise + culture" aims to develop vacation products that are more appealing to Chinese tourists [4]